about

Zach has spent more than 20 years creating and implementing high-level media strategies for entertainment clients, sports-based entities and business ventures.As President of Rosenfield Media Group, Zach provides hands-on service and manages the boutique, full-service publicity company that provides first-class service to a wide range of prominent media, entertainment, sports and business figures. Originally known as Stan Rosenfield & Associates, Zach has expanded the company’s reach beyond talent representation to where it now represents producers, production companies, content creators, sports-based ventures including broadcasters, athletes and movies, as well as corporate entities.

Focused on tactical strategies, Zach has generated campaigns that contributed to his clients earning Academy Awards, Emmys, Golden Globes, New York Times bestsellers, corporate awards, recognition in special issues lists, and many other notable achievements. He is a graduate of the University of Oklahoma where he graduated with a degree in JMC-Public Relations.

A public relations veteran, Amanda’s expertise goes beyond media strategy and relations to include brand management, influencer engagement, content creation, experiential marketing, crisis communications and special events.Throughout her 15 years in public relations and marketing, Brocato has helmed the strategic planning and implementation for national brands including Ford Motor Company, W Hotels, Hyatt Properties, Moet Chandon, The James Beard Foundation and The Frye Company. During her tenure as VP and partner of an Austin-based agency, she married her passion for food, beverage and hospitality and PR wherewithal, to deliver coverage for winery, brewery, restaurant, hotel and culinary personality clients ranging from top accolades in Food & Wine, GQ, The NewYork Times, Wine Enthusiast, Food Network and beyond.

A big agency thinker who is adept at “wearing many hats,” Brocato prides herself on going above and beyond to become an extension of clients’ internal teams and serving as a valued consultant for her clients’ brand channels.

Talent is overseen by industry icon Stan Rosenfield. Rosenfield, a member of the Academy of Motion Picture Arts & Sciences and the Academy of Television Arts & Sciences, was featured in the New Yorker when he received the 2009 Les Mason award, the highest honor given by the Publicist’s Guild.

Under Stan’s guidance, RMG clients have won eight Academy Awards, 18 Emmy Awards, 20 Golden Globes, and have been recognized with 200 major film and television nominations. Stan’s clients include: Robert De Niro, Morgan Freeman, Al Pacino, Revelation Entertainment’s Lori McCreary, Danny DeVito, Helen Mirren, Taylor Hackford, Geoffrey Rush, producer Mark Burg, Donna Mills, Ann Curry, director Charlie Matthau, Kia Jam and Eva-Jane Willis.

Sean Grabin is a Senior Publicist at Rosenfield Media Group in Los Angeles who represents clients across the entertainment spectrum, including talent, TV & Films, content studios, and talent/athlete-driven businesses. Sean has over a decade of experience developing strategy and executing media relations campaigns.

Prior to joining RMG in 2021, Sean was a publicist for the cable network AXS TV for seven years representing the network’s music, combat sports and unscripted programming. Sean is a Bay Area native and alumni of the Cal Poly Pomona Communication Program.

As a key publicity executive in RMG’s talent division, Katie Feldman has played a vital role in expanding the company’s talent roster. She works closely with her clients and their respective studio, network and producing partners to create award campaigns and strategies that have brought in nominations and wins for the Academy Awards, Emmys, SAG Awards, Golden Globes, BAFTA’s, BIFA’s, Critics’ Choice, Indie Spirit Awards and more.

Recent client successes include Troy Kotsur’s history making award season in 2022, being the first Deaf male actor to win an Oscar for his role in CODA as Best Supporting Actor. The same year, Helen Mirren was presented with the SAG Life Achievement Award and won an inaugural Children’s & Family Emmy, Geoffrey Rush was awarded with the Karlovy Vary International Film Festival’s Crystal Globe for his Contribution to World Cinema, and Patricia Clarkson won her third Emmy Award.

In addition to Helen Mirren, Geoffrey Rush, and Troy Kotsur, other talent clients include Danny DeVito, Rhea Perlman, Lucy DeVito, Kelsey Grammer, Taylor Hackford, Michael B. Chait, and a number of production companies, both domestic and international. In just the past year, her clients have graced covers including Variety, People Magazine, AARP, DuJour Magazine, calendar section covers of the LA Times, NY Times, Washington Post and many, many more.

As Senior Publicist of Media Strategies & Integrated Consulting, Danielle brings nearly two decades of experience shaping high-impact entertainment and brand narratives across sports, music, and pop culture. Prior to joining RMG PR, she served as Senior Director of Entertainment Marketing & Music at NASCAR, where she led groundbreaking influencer, music, and talent partnerships that expanded the brand’s cultural footprint. Known for strategic vision and trusted talent and media relationships, Danielle has also held senior roles at Coyne PR and Guttman Associates, driving media engagement and integrated campaigns for some of the world’s most recognizable brands and personalities.

Danielle’s experience across talent, live events, film & television, music, award campaigns, lifestyle, consumer products, sports, and content creators/influencers makes her a versatile player across many of the RMG verticals.

Maris Halpern is the Director of Corporate Communications and Events at Rosenfield Media Group PR, bringing over seven years of experience in the Entertainment, Sports, Fashion, and Media sectors. Maris excels in strategic communication, event planning, and organizational leadership. Known for her dynamic approach and positive energy, she effectively drives corporate messaging and fosters a collaborative work environment. Outside of her professional life, Maris is dedicated to health and wellness, regularly practicing yoga and Pilates.

Katie Fryback comes to RMG with a background in fashion and hospitality PR. With an educational background in fashion, she has worked at both Vogue and Barney’s before moving on to pursue a future in entertainment and sports.

At RMG, Katie plays a vital role within the sports division of the company, working closely with Zach Rosenfield; specifically, the company’s robust combat sports business that works primarily in MMA, Boxing and Jiu Jitsu.

At RMG, Madisen Olsen is the Account Executive within the Corporate Communications & Events Division, where she supports strategic communications, event planning, and the execution of premium client representation. She collaborates closely with Amanda Brocato, Zach Rosenfield, and Maris Halpern on high-impact initiatives across sports, entertainment, and live events.

Originally from Los Angeles, she joined RMG after obtaining her Master of Marketing degree from Vanderbilt University’s Owen Graduate School of Management, graduating with top honors. She previously earned her Bachelor of Science in Business Administration from the University of Oregon, where she competed as a Division I tennis athlete for four years and was recognized as an ITA Scholar-Athlete. Madisen brings her passion for sports, entertainment, and experiential marketing to the RMG team.

Zoey Christensen is an Account Executive in RMG’s Talent Division, working closely with Stan Rosenfield and Katie Feldman to support their vast array of A-list clientele. New to Los Angeles, Christensen graduated from the University of Vermont with a B.S. in Public Communication. Prior to making the move to the West Coast, Christensen worked in feature film production in Boston. A lifelong cinephile, she's excited to blend her love for film/TV with her interest in actors and publicity.

As an Account Coordinator across RMG’s Corporate Communications and Entertainment divisions, Danica MacDowell supports Amanda Brocato, Zach Rosenfield, and Sean Grabin in securing earned media for their clients. A native of the Washington D.C. area, MacDowell recently joined RMG after graduating from the University of Arizona where she earned her B.A. in Communication and a minor in public relations.

Danica is an active member of the Public Relations Society of America (PRSA) and previously served on the board of her college’s PRSSA chapter, where she planned the organization’s events and coordinated fundraising initiatives. As a lifelong musician and clarinetist, Danica has a deep passion for the fine arts; particularly film, which blossomed through playing songs from movie soundtracks in band. She moved to Los Angeles to pursue a career in public relations where she could intertwine her love for the arts and entertainment with her strategic communication skills.